Disclosure: When you purchase through links on our site, we may earn an affiliate commission.
According to reports, Apple is testing a tracker, a new health and fitness tracker without a display, which would almost certainly rival WHOOP and the Google Fitbit Air. According to Bloomberg’s Mark Gurman, the brand has been exploring the idea for several months and is now developing prototypes.
The project is still in its very early stages, and Apple hasn’t decided yet whether to release the device. There’s the possibility it will arrive before 2028.
The reports add that the prototypes consists of a thin fabric band and a sensor-equipped computing module, with no screen in sight. This no doubt will make it a different proposition from the Apple Watch series, trading apps and notifications for a more stripped-back focus on health and fitness tracking.
It’s worthy to note that Google launched the $99 Fitbit Air earlier this year, offering a similarly lightweight, screenless approach to passive health and fitness tracking. Recently, the Luna Band started shipping worldwide for $149, joining WHOOP and Garmin as part of the growing number of screenless options.
Bloomberg says the potential tracker has attracted particular interest from Apple Executive Chairman Tim Cook and services chief Eddy Cue, with members of Apple’s Vision hardware team also involved in the early engineering work.
Source 1, source 2.