The book “Disciplined Entrepreneurship” by Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship and the Ethernet Inventors Professor of the Practice at the MIT Sloan School of Management, walks readers through the 24 steps of starting a venture. With more than half a million copies sold, the approach has proven remarkably effective: MIT students who use the framework in the delta v startup accelerator program have a 61 percent survival/acquisition rate and have collectively raised over $3 billion dollars.
But while the framework is taught at hundreds of colleges around the world, it is not designed for younger students who want to learn about entrepreneurship. To fill that gap, the Trust Center created a free, AI-powered youth entrepreneurship platform called Dear Dreamer, made possible through a gift from the Frank and Eileen Foundation.
Dear Dreamer is open to all students in middle and high school. It adapts the disciplined entrepreneurship framework into a digital, self-paced learning experience featuring short educational videos, interactive exercises, and personalized feedback on the user’s idea. Aulet says the goal is to empower 50,000 young entrepreneurs by 2030.
MIT News spoke with Aulet about the mission of the project and how it came together.
Q: What was the impetus for creating Dear Dreamer?
A: We’ve had a lot of success teaching the disciplined entrepreneurship framework at MIT. Then we made it a course on the online learning platform edX, and we got hundreds of thousands of people taking the class. I used to get emails from people saying, “For the first time in my life, I see myself as an entrepreneur,” or “I see economic security.” At MIT, we often say, “MIT in the world, for the world.” At the Trust Center, we see our mission as, first, train people here at MIT, but also to create more entrepreneurs outside of MIT.
The platform was inspired by the vision of Audrey McLoghlin, the founder and CEO of apparel brand Frank and Eileen and president of the Frank and Eileen Foundation. In my first meeting with Audrey, we were already asking ourselves, “How do we make more entrepreneurs in the world?” I showed her Jetpack, MIT’s generative AI tool trained on disciplined entrepreneurship, which walks MIT students through the entrepreneurial process, and her eyes lit up. She said, “This is how we create more entrepreneurs: We make the work that you guys are doing here accessible to young people.” She wished she had a tool like this when she first started. She also said her daughter wants to be an entrepreneur, but students don’t get much guidance on entrepreneurship at school. MIT has been a great place to keep making this more accessible.
Q: How does the platform work?
A: It takes the core disciplined entrepreneurship curriculum that we know works from our data, and makes it more interactive and engaging for young people. We spent a lot of time working with younger students to figure out how to make it more digestible to a 10-year old, 12-year old, or 14-year old. We put in different case studies and examples for each step of the framework, and we’ve designed the user interface to make it more like Instagram or YouTube, with videos featuring people that students can relate to. But ultimately the content follows the same path we know works; it’s just presented differently from what you would present to an MIT MBA or PhD.
Q: How might learning about entrepreneurship benefit students?
A: Entrepreneurship is a mindset, a skillset, and a way of operating. It allows you to deal with change, and the world’s rate of change is going faster and faster. It’s really not just about founding companies. Founding companies is a great way to learn the mentality that, ‘We can be different. We can build something. We can achieve a lot.’ Someone once said, ‘If you give a person a job, you give them dignity.’ But if you make someone an entrepreneur, it’s like giving them super dignity. They go from a job seeker to a job creator, and they can focus on the things that they’re most interested in, working with the people they want, in the culture they want. We teach students the entrepreneurial mindset and we train them to systematically take an idea and then come up with a solution in an ambiguous, uncertain environment, and iterate on that.
Everyone might not start a company, but even if they go to work at bigger companies, there are a lot of benefits to the entrepreneurial mindset. I’m an entrepreneur now and I’m at MIT, which is not a startup. In a world that’s moving faster and faster, everyone has to deal with change and ambiguity. Starting companies is just a great way to learn. It’s kind of like learning to paint from a blank canvas.