Image via Bandai Namco and Cover
Bandai Namco and Cover will hold a series of pop-up shops at Mitsuwa Plaza stores throughout the US and Japan Village in New York featuring Hololive English Justice merchandise. This will be called the City Groove Pop-Up Store, and it will kick off on September 20, 2026 in Costa Mesa, California. Exclusive items will be sold, and five total stops are planned. It’s unknown if they will carry other kinds of items like the Hololive Official Card Game or the performers’ CDs and music.
Gigi Murin revealed the pop-up store event during a stream on August 26, 2026. First, she went over the new designs and official art for Cecilia Immergreen, Elizabeth Rose Bloodflame, Raora Panthera, and herself. After that, she went over the different stops on the tour and showed off the Hololive English Justice exclusive merchandise that will be sold at the Mitsuwa stores. You can watch that full presentation below.
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Here’s the full schedule for the different stops. Everything starts in California, before moving on to Texas, New York, and Illinois. The only location that isn’t a Mitsuwa Marketplace is the Brooklyn Japan Village stop.
- September 20, 2026 through October 1, 2026: Mitsuwa Marketplace in Costa Mesa, California.
- October 6, 2026 through November 10, 2026: Mitsuwa Marketplace in San Jose, California.
- November 20, 2026 through December 6, 2026: Mitsuwa Marketplace in Plano, Texas.
- December 16, 2026 through January 17, 2026: Japan Village in Brooklyn, New York.
- January 23, 2027 through March 7, 2027: Mitsuwa Marketplace in Arlington Heights, Illinois.
Initial details about the exclusive City Groove merchandise also appeared, though we don’t know prices yet. There will be acrylic coasters, an acrylic panel, acrylic stands, keychains, posters, t-shirts, and tote bags. The panel aside, there will be a version of each item for each Hololive English Justice Vtuber featuring the new art.
Image via Bandai Namco and Cover
The Hololive English Justice Vtuber City Groove pop-up shops will appear in stores around the US between September 20, 2026 and March 7, 2027.
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