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The world’s biggest TV brand, Samsung, has popularized QLED and Neo QLED TVs over the past decade. As it stands now, the brand will likely stop selling them in the future. Somehow, it’s as a result of the price issues driven by Chinese TV makers.
Samsung QLED and Neo QLED TVs Sales
The company is moving to Mini-LED TVs in the entry-level segment and RGB Mini LED and OLED TVs for the high-end segment. According to a report from Electronic Times, Samsung is significantly scaling down the production of Quantum Dot (QD) TVs. Also, reports have shown that the brand has produced 80% fewer QLED TVs this year, dropping from 10 million units as at last year to just 2 to 3 million units this year.
Furthermore, the South Korean firm stopped entry-level QLED TVs and replaced them with Mini LED TVs that lack the Quantum Dot films known to enhance colour accuracy and depth compared to regular LCD-based TVs. This is coming from aggressive pricing by Chinese rivals like Hisense and TCL, which launched inexpensive QD TVs that sometimes contain very little or no QD material.
The brand has reduced its Neo QLED TV models in the high-end TV segment. These are TVs that use a Quantum Dot layer on top of Mini LED screens. Rather, Samsung introduced Micro RGB TVs, which feature RGB Mini LED technology. According to reports, the brand will still reduce Neo QLED TV models in 2027, then gradually stop selling them in early 2028.
There’s the possibility that Samsung will replace all entry-level QLED TVs with Mini LED models and phase out Neo QLED TVs in favour of RGB Mini LED technology. It will likely continue selling OLED TVs (using both LG Display’s W-OLED panels and Samsung Display’s QD-OLED panels) in the high-end segment (for buyers who want per-pixel backlight control and perfect blacks as well).
Source 1, source 2.