Apple doesn’t really offer discounts via its own online and brick-and-mortar stores, but other retailers do — and they’re already making waves with their early Black Friday deals. Discounts can be found on iPhones, AirPods and MacBooks, plus so much more. Retailers like Amazon, Walmart and Best Buy are cutting hundreds of dollars off Apple prices, making now a great time to treat yourself to that Apple device or accessory you’ve had your eye on.
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The only thing better than getting a pair of earbuds that CNET’s headphone expert David Carnoy said “stunned” him with how good the noise canc…
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Apple’s latest AirPods Max 2 headphones look and sound great, and they’re even better when they’re on sale. The new model features improved AN…
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With Apple’s H2 chip and ANC, these buds are great for everyday wear and come in multiple colors.
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If you need top-end performance, you can’t go wrong with the iPad Pro. With a cutting-edge M5 processor, this advanced iPad is the best tablet…
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The Apple iPad Air is versatile and lightweight, with the powerful M4 chip for max performance in a smaller package. It’s compatible with the …
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Apple’s latest flagship is now available at Amazon. There are many colors and two case sizes to choose from. The 42mm model begins at $390, wh…
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The 49mm Apple Watch Ultra 4 is now available for $774 at Amazon. You can choose from different sizes and a variety of band options. Though th…
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Walmart is offering $50 off the Apple Watch Series 11 right now. Your purchase also includes three free months of Apple Fitness Plus and Apple…
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Best Buy is offering a $150 discount on the Apple Watch Ultra 3 right now. That brings down the price to $649. You can save even more with an …
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Amazon is offering a modest discount on the SE 3, and you’ll get up to four free months of Fitness Plus, Apple Arcade and News Plus with every…
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Our overall favorite laptop, the M5 MacBook Air, is the latest model in Apple’s lightweight lineup. This basic model comes with 16GB of RAM an…
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Grab the most advanced laptop in Apple’s lineup for over $160 off the usual price. It has a stunning display, powerful hardware, an advanced M…
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This Apple Pencil Pro is $30 off and pairs perfectly with your compatible iPads to draw, take notes and more. This Pro version is more precise…
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You’ll never lose anything again with Apple’s Bluetooth item trackers, and this latest model is even better.
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Apple’s MagSafe wireless charger makes it more convenient to charge your iPhone and AirPods.
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This handy little USB-C brick can charge your iPhone, AirPods and more with up to 20 watts of power.
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To help you make your money go further, CNET’s expert deal hunters have combed through all of the best bargains across Apple’s entire lineup of products. We’ll keep checking in as new deals come in and older ones expire, and we’ll update this list throughout the Black Friday sales. Be sure to bookmark this page and check back often — you don’t want to miss out on these deals.
Best Black Friday AirPods & Beats deals
The only thing better than getting a pair of earbuds that CNET’s headphone expert David Carnoy said “stunned” him with how good the noise cancellation is would be getting them cheaper than normal. This is the best price we’ve seen all year, and it makes for a fantastic gift.
Apple’s latest AirPods Max 2 headphones look and sound great, and they’re even better when they’re on sale. The new model features improved ANC and comes in five colors.
With Apple’s H2 chip and ANC, these buds are great for everyday wear and come in multiple colors.
Best Black Friday iPad deals
If you need top-end performance, you can’t go wrong with the iPad Pro. With a cutting-edge M5 processor, this advanced iPad is the best tablet on the market for power users. Creatives will get a lot out of this powerful Apple tablet.
The Apple iPad Air is versatile and lightweight, with the powerful M4 chip for max performance in a smaller package. It’s compatible with the next-gen Apple Pencil Pro, and it even comes in some cool colors, too.
Best Black Friday Apple Watch deals
Apple’s latest flagship is now available at Amazon. There are many colors and two case sizes to choose from. The 42mm model begins at $390, while the larger 46mm model starts at $440, depending on which color combo you choose. Some color options also give up to four free months of Fitness Plus, Apple Arcade and News Plus.
The 49mm Apple Watch Ultra 4 is now available for $774 at Amazon. You can choose from different sizes and a variety of band options. Though there are no direct discounts, you can get up to four free months of Fitness Plus, Apple Arcade and News Plus with every purchase. It comes with Apple’s new advanced health-sensing system, up to 50 hours of battery life and the powerful S11 chip.
Walmart is offering $50 off the Apple Watch Series 11 right now. Your purchase also includes three free months of Apple Fitness Plus and Apple Arcade, up to two free months of Apple News and Apple Music and one free month of Apple TV for new or returning subscribers.
Best Buy is offering a $150 discount on the Apple Watch Ultra 3 right now. That brings down the price to $649. You can save even more with an eligible trade-in. The Apple Watch Ultra 2 will net you the most credit, but older models and smartwatches from other brands are also accepted. You’ll also get three free months of Apple Music and four free months of Apple Fitness Plus for new or returning subscribers. My Best Buy Plus and Total members will also receive an additional 10% on eligible trade-ins.
Save $150, more with trade-in
Amazon is offering a modest discount on the SE 3, and you’ll get up to four free months of Fitness Plus, Apple Arcade and News Plus with every purchase. Note that the price can vary from one color to the next, though.
Best Black Friday Mac deals
Our overall favorite laptop, the M5 MacBook Air, is the latest model in Apple’s lightweight lineup. This basic model comes with 16GB of RAM and 512GB of storage and is now $150 off, with other more advanced configurations also on sale.
Grab the most advanced laptop in Apple’s lineup for over $160 off the usual price. It has a stunning display, powerful hardware, an advanced M5 processor and a decent 1TB of storage.
Best Black Friday Apple accessory deals
This Apple Pencil Pro is $30 off and pairs perfectly with your compatible iPads to draw, take notes and more. This Pro version is more precise and uses gestures and haptic feedback for a better user experience. Plus, it attaches magnetically for wireless pairing and charging.
You’ll never lose anything again with Apple’s Bluetooth item trackers, and this latest model is even better.
Apple’s MagSafe wireless charger makes it more convenient to charge your iPhone and AirPods.
This handy little USB-C brick can charge your iPhone, AirPods and more with up to 20 watts of power.
Should I shop Apple deals now or wait for Black Friday?
While waiting until Black Friday proper before making a purchase can make sense, it’s impossible to know for sure which deals will be available in advance. That’s why we always recommend taking advantage of a deal if it’s for the product that you want and at a price that’s right for your wallet.
Which retailers are offering the best Apple Black Friday deals?
Major retailers such as Amazon, Walmart and Best Buy are among your best bets, but you’ll also want to keep an eye on smaller online electronics retailers, including Adorama and B&H, which frequently offer Apple savings, as well as other Apple‑centric resellers.
These smaller players can sometimes drop deeper discounts or bundle exclusive offers, like cashback and gift cards. Don’t forget to check shipping and return terms and compare across sites before purchasing.
What Apple products should I buy on Black Friday?
Big sales events are always a good time to buy Apple gear, and Black Friday is no different. Deals on all kinds of products from across Apple’s entire lineup regularly pop up throughout the sales. Whether you’re in the market for a new Apple Watch, you need to upgrade to a new Apple laptop or you’ve had your eye on a new keyboard for your iPad, you can find a deal this Black Friday.
Will Apple run a Black Friday sale?
Apple rarely discounts its devices directly during Black Friday sales. Instead, retailers often take the lead.
Your best bet for straightforward discounts on Apple products is to shop trusted retailers like Amazon, Best Buy and Walmart and act quickly when a standout deal appears.
How we choose the best Black Friday deals
At CNET, we have a team of expert shoppers and deal hunters whose experience spans years spent helping buyers distinguish between major sales and routine deals. That includes Black Friday, Prime Day, Fourth of July and countless other shopping events. We’ve gotten very good at weeding out scams and superficial savings. We look for real discounts, quality reviews and remaining sale time when choosing a deal to show you.
- Real discounts mean exactly that. We review the price history of all items sold to ensure that manufacturers do not inflate prices to make the discount seem more substantial than it is.
- Quality reviews are important for any product, but especially for big-ticket items like grills, furniture, and appliances. If it breaks the first time you use it, the discount isn’t really worthwhile.
- Remaining sale time is a huge part of our vetting process. If a deal seems like it will only be around for a short while or will be available only while stock lasts, we’ll let you know upfront so you don’t come back to the deal later only to be disappointed.
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