The Apple Watch Ultra 4 has held firm at £749 since it landed on Amazon, and this is the first time it has dropped, down to £674.10.
That first cut takes £74.90 off the 49mm GPS and Cellular Apple Watch Ultra 4, a 10% saving on its original £749 retail price that brings what our expert called “Apple’s most capable smartwatch” yet down to £674.10, with cellular connectivity built in.
The Apple Watch Ultra 4 just got its first discount
The Apple Watch Ultra 4 has held firm at £749 since it landed on Amazon, but this deal brings the price down under £675.
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After weeks of the price sitting unchanged, that £74.90 saving gives you a clear moment to buy, and it lands on the version that takes calls and streams music and podcasts to your AirPods while your iPhone stays at home.
That independence matters most when something goes wrong, because the Apple Watch Ultra 4’s Fall Detection and Crash Detection can recognise a hard fall or serious car crash, and satellite communications let you text emergency services even with no mobile signal or Wi-Fi.
Those features stay on for longer too, with up to 50 hours of everyday use and up to 45 hours in Max Extended Workout mode. Our expert averaged two days between charges, and a half marathon only dropped the battery by 7%.
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That same race showed off the precision dual-frequency GPS, which held strong even on a twisty, turning course, turning course, and when you do need a top-up, 15 minutes on the charger delivers up to 18 hours of use.
Away from race day, the new Health Sensing System samples your heart rate every five seconds in the background, feeding a Readiness score that weighs your sleep, vitals and recent activity to tell you when to rest and when to push.
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Those scores closely matched Garmin’s own readiness readings after a race in our testing, while the S11 chip runs a faster Shazam that identified a song playing on the radio in the gym without being prompted.
With the Apple Watch Ultra 4 dropping below its £749 RRP for the first time, £674.10 is the lowest price it has reached on Amazon, and that £74.90 saving is the first chance to own it for less.
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