Samsung’s 55-inch S90H OLED is 40% cheaper at Best Buy, down from $1,999.99 to $1,199.99.
Right now, you can get the Samsung S90H for only $1,199.99 instead of $1,999.99 in Best Buy’s holiday deal, an $800 saving on a 2026 model that only launched in the spring and sits one step below Samsung’s flagship S95H.
Samsung’s brand-new 2026 OLED TV is already $800 off
Offering a Glare Free OLED screen, 165Hz gaming and Dolby Atmos, Samsung’s 55-inch S90H is down to $1,199.99 at Best Buy, a 40% saving.
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For anyone shortlisting from our best OLED TV 2026 guide, the timing works in your favour this Black Friday season, because $1,199.99 sits well below the $1,497.99 Amazon price that counted as the S90H’s record low back in July.
Bright living rooms are where the S90H earns its place on that shortlist, because its Glare Free screen keeps reflections from windows and lamps off the picture even in the brightest rooms, while self-illuminating pixels hold deep, precise contrast.
Picture quality carries through to everything you watch, since the NQ4 AI Gen3 processor uses 128 neural networks to upscale lower-resolution content to 4K and Auto HDR Remastering gives standard dynamic range shows brighter highlights and richer colour.
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Games get the same treatment, with Motion Xcelerator running at up to 165Hz for smooth, tear-free play. Support for both NVIDIA G-SYNC and AMD FreeSync Premium Pro keeps play stutter-free whether a gaming PC or a console is plugged in.
The sound keeps pace with the picture, as AI Sound Controller Pro splits audio into voice, background music and effects you can adjust separately, while Dolby Atmos and Object Tracking Sound Lite move audio with the action across 40W of speakers.
Day to day, the S90H also runs Samsung’s Tizen platform with Netflix, Disney+, Prime Video and YouTube ready to go, and both Alexa and Bixby built in for voice control alongside SmartThings for the rest of your smart home.
Put together, a Glare Free OLED with 165Hz gaming and AI-tuned sound at $1,199.99 suits anyone upgrading a bright living room before Christmas, and Best Buy’s deal takes a full $800 off the S90H’s launch price.
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