And the first music video shot on iPhone 18 Pro is out! Singer Rosé, made famous for her part on the K-Pop group BLACKPINK, has officially premiered the MV for her latest single, “new trick,” directed by acclaimed filmmaker Dave Meyers.
A standout element of the release is that the entire project was filmed exclusively on the newly introduced flagship. The visual serves as the latest high-profile entry in Apple’s ongoing “Shot on iPhone” campaign, designed to highlight the flagship smartphone’s updated cinematography features and hardware capabilities.
The partnership represents Apple’s established strategy of collaborating with global artists to demonstrate practical mobile videography. The track itself was written in New York City alongside celebrated songwriter Amy Allen following ROSÉ’s attendance at the Met Gala, with recording sessions hosted at the historic Electric Lady Studios. Departing noticeably from the sonic direction of her previous album rosie, the song adopts an energetic, upbeat pop-rock style.
Director Dave Meyers brings significant mainstream credentials to the project, having previously directed prominent visuals for several world-renowned pop artists like Taylor Swift, Ariana Grande, Sabrina Carpenter and Lady Gaga
Through the video’s production, viewers are shown the technical performance of the iPhone 18 Pro camera system, specifically the 48 MP Fusion camera equipped with a variable aperture, alongside the processing efficiency driven by the 2-nanometer A20 Pro chip.
The release operates as a standalone promotional single rather than an album track, remaining separate from ROSÉ’s upcoming sophomore studio effort, tentative title RS2, which is scheduled for debut in 2027.
Alongside the artistic debut, initial market evaluations note mixed reception regarding device maintenance, with Apple confirming increased out-of-warranty battery replacement costs across multiple territories. Early external battery benchmarks from tech reviewers like Dave2D show modest endurance improvements during intensive workloads compared to the prior generation.
For commercial retail in the United States, the iPhone 18 Pro carries an introductory starting price of $1,199, while the larger iPhone 18 Pro Max starts at $1,299 for the base 256GB storage option.
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