Gone are the days when Dyson, one of the biggest names in home and beauty tech, let new products trickle out to the masses.
It was a slow burn at first, and for years, the brand made only vacuums, fans and air purifiers. In 2016, beauty tech, including cult-favorite hair care tools like the Supersonic hair dryer and Airwrap, was folded into the lineup. Still, we’d be lucky to see a handful of new stuff released each year.
Those days are over.
This year during IFA, the massive Euro tech showcase, Dyson has gone off, as the kids say, releasing a whopping 10 new products at its counterprogramming event in Berlin — dubbed “Dyson Unveiled.” From floorcare and air purifiers to first-ever beauty tech, including its first-ever toothbrush, Dyson’s eye-popping launch is matched only by last year when the brand introduced 11 new products.
Dyson is tackling oral care with the release of a camera-equipped toothbrush and a water flosser.Dyson
Dyson isn’t just churning out products at a faster rate, as Dyson’s Chief Engineer Jake Dyson explained.
“The latest innovations combine Dyson’s decades of mechanical engineering with AI, vision systems and machine learning to create products that can see, understand and respond to the environments around them.”
Our team on the ground got a close-up look at everything the brand has coming to market, and the list is long. Here’s what’s new from Dyson in 2026.
CameraJet toothbrush
At IFA 2026, we’re seeing all the upgraded, AI-powered, repairable, camera-equipped tech. And then some.Tara Brown/CNET
This is Dyson’s first toothbrush, and it houses a tiny camera for the most detailed possible cleaning. According to the brand, it’s the first oral care tool to use AI-powered vision to detect and target gaps between teeth. It brushes, liquid flosses and even dispenses mouthwash.
The toothbrush costs $499 and is available now.
HushJet Big+Quiet Cool Pure+ Formaldehyde air purifier
Dyson’s most powerful purifier, engineered for long-range air projection and multi-room purification, with a three-stage filtration system that captures particulates and gases and destroys formaldehyde.
This model will cost a whopping $1,099 and hits retailers in the fall.
HushJet Pure Cool+ Formaldehyde air purifier
Dyson’s new HushJet air purifiers are a total redesign.Tara Brown/CNET
This new compact high-performance purifier and fan is designed for large spaces. The brand says it delivers three times the power of its predecessors.
You can grab this model in the fall for $599.
HushJet Hot Cool Pure+ air purifier
Dyson’s most powerful 3-in-1 purifier, combining purification, heating and personal cooling in one machine for year-round home comfort. This also launches in the fall and retails for $599.
Read our full coverage of Dyson’s new HushJet lineup here.
R3 Nurovi Spot+Scrub UV
Dyson is calling the R3 Nurovi Spot+Scrub UV its most advanced robot vacuum to date.Dyson
The brand is calling this its most advanced wet-and-dry robot vacuum to date. It features UV enhancement and, you guessed it, AI elements to help identify up to 200 types of stains and substances. The self-cleaning wet roller uses a 12-point system that continuously applies water heated to 158°F to simultaneously lift and remove stubborn stains.
The robot vac costs $1,199 and is available starting Sept. 15.
R1 Nurovi Dry
Dyson R1 Nurovi Dry robot vacuum cleaner
The Dyson R1 Nurovi Dry is engineered for deep cleaning on hard floors and carpets. It uses Dyson’s Twin-capture technology and intelligent floor and dust sensing.
This simpler robot vac will be available sometime in September for $549.
R2 Nurovi Wash+Dry
Another robot vac is joining the lineup; this one has triangular cleaning pads to clean those pesky room corners.
The Wash+Dry is now available exclusively at Costco for $699.
W1 PencilWash + Dok
The PencilWash weighs less than 5 pounds and is just as thin as the PencilVac.
Dyson
The new handheld cleaner is slimmer and lighter than the older model, includes a more absorbent roller, a hygienic waste system, and self-cleaning features built into the dock.
It will cost $349 and will be available in the fall.
Dyson Airsmooth dryer brush
Dyson has unveiled its first-ever dryer brush.Tara Brown/CNET
Dyson’s releases aren’t limited to air care and cleaning. The brand released its first-ever dedicated dryer brush, which uses smart heat control and novel dual-bristle technology to dry, smooth and lift hair all in one motion.
The Airsmooth will retail for $249 starting on Sept. 8.
Dyson Corrale CoolShine straightener
Tara Brown/CNET
The success of Dyson’s cult-favorite Airwrap inspired this next-generation straightening tool, featuring flexing plates with active cooling that dries hair without exposing it to as much heat, which can damage it.
The Corrale CoolShine costs $329 and hits shelves on Sept. 15.
David Watsky
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