In quite the unexpected move, Apple has opened a 600-seat live music venue in London. It’s called the Apple Music Hall and you can find it inside the Battersea Power Station (which is a mall these days, despite the name). Apple says artists can “perform an intimate live show” for fans in the venue, but also record it in Spatial Audio, create a broadcast-ready mix, and capture multi-camera video, all directly from the venue.
Apple Music Hall incorporates “heritage brickwork, fluted arches, and bronze balconies reminiscent of the historic oriel windows”, thanks to its location. A giant glass wall “further enhances the visual connection with the historic building” of the Battersea Power Station.
There’s a 38-foot-wide stage inside, and a 48-speaker spatial sound system positioned all around the audience. Behind the stage, there’s also a full production facility with two dedicated recording and mix studios built to professional standards. Performances taking place in the Apple Music Hall will be livestreamed globally so fans everywhere can enjoy them.
Apple also announced that all of Apple Music Radio’s London-based hosts and shows will be broadcasting from the Battersea Power Station with the opening of its new radio studios.
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