We’re going to see new Puella Magi Madoka Magica character and Soul Gem keychains based on the series appear alongside the launch of Madoka Magica the Movie Walpurgisnacht: Rising. The Soul Gem (and Grief Seed) one will show up the week of August 23, 2026 in Japan, and that costs 400 yen (~$2.50) per try. The one with characters from the series and movie will debut the week of August 30, 2026, and a try on that will be about 300 yen ($2). Both will be part of the Bandai Namco Gashapon capsule machine line, which means we should see them in the Canadian and US machines and shops after that.
The Puella Magi Madoka Magica Soul Gem and Grief Seed keychains each come with a ball chain keychain at the top. The five Soul Gems all correspond to the ones tied to Madoka Kaname (pink), Homura Akemi (purple), Mami Tomoe (yellow), Sayaka Miki (blue), and Kyoko Sakura (red). The Grief Seed is a more generic one. All three of the gems have a flat base, so they can be displayed or used as an accessory, while the Grief Seed comes with a clear plastic stand. Each one is about seven centimeters tall (under two inches) and is designed to be a 1/1 scale replica.
Here’s how those will look:
Images via Bandai Namco
The other Puella Magi Madoka Magica the Movie – Walpurgisnacht: Rising keychains are more traditional ones that feature characters from the film and series. Each of those is six centimeters tall (about two inches) and is a flat, rubber charm on a ball-chain keychain. These depict the heroines and Kyubey in chibi form. Seven of them just feature the characters alone. However, there are also three “pair” ones that feature Madoka with Homura, Kyoko with Sayaka, and Mami with Nagisa.
You can see those designs below in the gallery:
Images via Bandai Namco
This isn’t the only batch of merchandise tied to Puella Magi Madoka Magica the Movie – Walpurgisnacht: Rising. Good Smile Company announced a number of Nendoroid figures based on character appearances in the film. Most notable is one of Sayaka with her bandages. There’s also a new FuRyu Noodle Stopper of Madoka in Kyubey pajamas.
Puella Magi Madoka Magica the Movie – Walpurgisnacht: Rising will appear in theaters in Japan on August 28, 2026, and character and Soul Gem keychains based on it will launch in the second half of August 2026 in Japan. The original anime is streaming on Crunchyroll, and Yen Press handles the manga adaptations.
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